Sunday, 11 January 2026

Can AI book your next holiday? - Which?


AI is fast becoming the new travel agent. But can it really plan a great holiday, or just sound convincing while getting things wrong? From building itineraries and packing lists to comparing insurance and finding cheaper deals, AI tools can do a lot. But the quality of what you get back depends entirely on how you ask the question. Get the prompt right and the answers can be genuinely useful. Get it wrong and you risk vague advice, myths or even places that don’t exist. Our guide shows how to use AI properly for holiday planning, what it’s good at, where it falls short and why you should always double check the results before you book.

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